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Online Visibility vs. Obscurity

  
 

July 25, 2008 - by Rick Ireland, SEO Consultant, TrafficMeansBusiness.com

Search engines can be much more cost effective than advertising and hence should be an integral part of your online marketing strategy. A high page rank listing in prominent search engines (Google, Yahoo, MSN, at the least) can bring more visitors to your doorstep that online banners, email marketing, or the traditional routes of radio, television ads, print, or even infomercials. There is no dispute among marketing professionals that a good positioning in search results is more cost effective than all others methods mentioned. . . . read more

 
ONLINE VS. TOTAL ADVERTISING SPENDITURE
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  Total Spending Online Spending Online % of Total
       
2000 $245 $4 2.0 %
2002 $258 $6 3.4 %
2004 $269 $17 6.3 %
2006 $283 $22 7.8 %
2008 $295 $33 11.1 %
2010 $312 $40 12.8 %
2012 $362 $57 15.8 %
       
__________________________________________________________________________________


Total advertising spenditure inclues radio, television, print, online, and all other foms of advertising (including direct marketing and all other traditional media). Online advertising revenue include pay-per-click ads, banner ads, and all other forms of display ads and paid contextual text advetising.

 

 

Generate Revenue Quickly

June 24, 2008 - by Glen Andrews, Director of Market Research, TrafficMeansBusiness.com

If your business is struggling to generate revenue during the slowing economy, you are probably cutting your business expenses especially in areas that do not produce immediate sales or produce poor return-on-investment. The first projects to get cut are the ones that will not return immediate revenue. The plan should be simple: to generate revenue quickly by focusing efforts and spending on methods and ideas that will generate the greatest bang for the buck . . . read more

 

 

Online Advertising Growing Even With Slower Economy

June 20, 2008 - by Amanda Filder, Advertising Executive, JK Advertising

Online advertising revenue increased more that 18% to nearly $6 Billion for Q1 2008, compared to same period 2007, according to IAB (Interactive Advertising Bureau). Online Advetising is set to continue its growth despite a slow economy with current trends estimating . . . read more

 

 

Where Is the Best Deal?

June 14, 2008 - by Chris Hills, Customer Trend Research Analyst

Everyday the Internet is growing at a phenomenal rate, now with 246 million potential customers online in North America alone, and some 1.2 billion Internet users worldwide . . . read more

 

 

Search Engine Optimization

Most of the traffic driven to commercial and non-commercial websites originate from searches that online users initiate from the main search engines (Google, MSN, Yahoo, Altavista, Excite, Lycos, Fast (now a Microsoft Subsidiary), HotBot, and the DMOS directory listing. Google, MSN, and Yahoo together account for nearly 90% of traffic generated from search engines.

If your site cannot be found by search engines or your website content is not recorded in a database for indexing purposes, then you are losing money because you are losing the opportunities for sales coming from search engine traffic.

Although you can purchase advertizing (pay-per-clicks, banner ads, etc.), the most affordable way of profitable online sales is effective search engine optimization that brings traffic to your website.

Here are a list of things you should consider to help you on your way to achieve effective search engine optimization:

Learn about Search Engine Optimization and Positioning
Apply what you learn to your website
Track your SEO performance and monitor results carefully and precisely
Test your own theories and evaluate performace
Consult with Industry Experts on your findings
Stay ahead of the curve by staying in touch with changes to the SEO guidelines
Use tracking tools for your search words and traffic analysis tools for visitors

 

There are additional guidlines in the Search Engine Optimization. Also additional information can be found in Ecommerce Web Hosting.

Good luck.

  
     
     
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