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It is absolutely essential that you perform
traffic analysis on a regular basis (daily ideal, however at least
once a week is recommended, if you cannot do daily).
Traffic analysis allows you to monitor and
adjust your search engine optimization and marketing strategy. You
can do this simply by analyzing a few key data regarding your traffic:
1)  How
your online visitors are finding you?
2) Which
of your web pages are your online visitors finding on search engines?
3) What
are the most popular pages on your website?
4) What
is the geographical location of the visitors to your site?
5) What
web pages are not visited or not not located by search engines?
6) Is
search engine robots crawling your entire site or not?
7) How
do the visitors navigate once they are on your website?
8) What
are the main sources of your visitors (what websites)?
9) What
search engines bring you the most amount of traffic?
As part of any search engine optimization
marketing, you need to know the answers to the above questions,
at a minimum.
You may ask, how do I find out the answers
to the above question?
Well, the answer is simple, YOUR LOG FILES.
Your website log files which you have access
to as part of your web hosting service from your (ISP) Internet
Service Provider, provides a great deal of data for you to analyze.
These log files keep track of all the information regarding your
web hosting servers and has useful information on every visitor
and every page that is visited, including a) where did your online
visitor come from, and b) what search terms and phrases did your
online user enter into the search engine before finding and arriving
at your site.
Web Traffic Log Analysis
Tools and Utilities
Now, if you are not very technical and/or
want a user friendly tool that provides a graphical display of your
log files, then you are in luck.
There are many tools that allow you to view
your log files with a user friendly graphical interface. These provide
many charts and tables that allow quick analysis and comparison
of data, and often save you a lot of time.
Some of these tools include (but check with
your ISP to see which is provided for you for free as part of your
website hosting service):
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Category: Web
Traffic Analysis Tools Utilities
Product/Service Name: CrawlTrack
Version: 2.3.0 updated 2007
Description: Real-time website tracking
Operating Systems: Windows and Linux
Author/Developer: Jean-Denis Brun
Company Name: Not applicable
Price: Free
Our Rating: 
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Category: Web Traffic Analysis
Services, and Utilities
Product/Service Name: BiTLOG
Realtime Webstatistics
Version: 1.52 updated 2007
Description: Robot Friendly Real-time web statistics analysis
Operating Systems: windows, linux, and freebsd
Author/Developer: Albert Bohlmeijer
Company Name: AB Webservices
Price: Free
Our Rating: 
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Category: Web Traffic Analysis
Tools, Services, and Utilities
Product/Service Name: PHP
Web StatistiK
Version: 3.5.08 updated June 2008
Description: Analysis Scripts and Statistical Reporting
Operating Systems: linux, windows, freebsd, osx, sun
Author/Developer: Hoven and Naves
Company Name: None
Price: Free (GPL)
Our Rating:
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Category: Web Traffic Analysis
Tools and Utilities
Product/Service Name: Web
Traffic Analysis and Lead Management
Version: 5.0 with last update in December 2007
Description: Generates and track leads from website, phone,
or direct mail
Operating Systems: linux, windows, freebsd, osx, sun
Author/Developer: Active Internet Marketing
Company Name: AIMPromote
Price: Free
Our rating:
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Category: Web Traffic Analysis
Services
Product/Service Name: ActualAnalyzer
Version: 2.77/6.94/7.73/8.34 updated June 2008
Description: Website Traffic Analysis
Operating Systems: linux, windows, freebsd, osx
Author/Developer: ActualScripts
Company Name: ActualScripts
Price: Free
Our Rating:
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Category: Web Traffic Analysis
Tools and Utilities
Product/Service Name: StuffedTracker
Version: 3.0.3 updated April 2008
Description: Web Traffic Monitoring and Analysis
Operating Systems: linux, windows, freebsd, osx, sun
Author/Developer: Stuffed Guys
Company Name: Stuffed Guys
Price: $79-$399 with 30 days Free Trial
Our Rating:
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Category: Web Traffic Analysis
Tools and Utilities
Product/Service Name: Webanalyser
Version: 2.01
Description: HTML based log file analyses and reporting
Operating Systems: Unix (web based HTML display)
Development: Hosting with PHP 4.x.x
Author/Developer: B Barrett
Company Name: Open Source Software
Price: GNU (General Public License)
Our Rating:
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Category: Web Traffic Analysis
Tools and Utilities
Product/Service Name: Web
Traffic Analysis and Lead Management
Version: 3.0 with last update in December 2007
Description: Web log traffic analysis and monitoring and optimizing
Operating Systems: linux, windows, freebsd
Author/Developer: WTA, Inc.
Company Name: WTA, Inc.
Price: Free
Our rating:
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Category: Web Traffic Analysis
Tools and Utilities
Product/Service Name: FastStats
Log Analyser
Version: 4.1.5
Description: Web Traffic Analysis Tool
Operating Systems: Windows XP
Author/Developer: Mach 5
Company Name: Mach 5 Development, Inc.
Price: $99-$199
Our rating:
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Category: Web Traffic Analysis
Tools and Services
Product/Service Name: WebTrends
Version: WebPosition 4.0 SE and Pro
Description: Web Analytics and Marketing Reporting
Operating Systems: Windows XP and Windows 2000
Author/Developer: WebTrends
Company Name: WebTrends
Price: $149-$389
Our rating:
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Category: Web Traffic Analysis
Tools and Services
Product/Service Name: ClickTracks
Version: ClickTracks Optimizer and Pro
Description: Web Analysis and Optimizer
Operating Systems: Windows XP and Windows 2000
Author/Developer: ClickTracks
Company Name: ClickTracks
Price: $995
Our rating:
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Generally, you have three options for tracking
and analyzing Web traffic. You can either install a server-side
web traffic analyzer software on your web server, or you can install
a traffic analyzer software on your desktop PC and import the log
files from the server to be used by this client-side software, or
your final option is to use a service provider that offers an online
service and you outsource this task to such a specialist.
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